PR-Services

PR-activities for press (press-conferences, briefings, press-lunches and press-tours)

The right presentation of information is the most valuable resource while working with public opinion. And all kinds of activities with representatives of mass media – press-conferences, briefings and press-tours – open the shortest and the most effective way to reporting information to the target audience.

You may have at your disposal an excellent informational occasion, but for making it work in the most effective way, it’s necessary to choose the most efficient technology of its presentation. Journalists and editors will consider the event interesting for their readers in this case only. To help our clients to reach this goal – is the task we have been solving for already eight years.

Our advantages:
-    Positive reputation of the agency among the representatives of mass media;
-    Focus on our client’s demands and expectations;
-    Technological approach to reaching the necessary goal.

Press-monitoring and media analytics

To keep track of the current events means to hold the situation. A considerable part of information that may influence your business may be received from open sources. Because of development of mass media market, increase in the amount and appearance of new kinds of mass media, data flow becomes very rich. So it takes lots of time to find the necessary information. Our services of press-monitoring and media analytics will help you to save time because we will search and systematize all important information from mass media for you. With our help all the necessary information will find you itself. Our data base includes more than 200 sources – printed and electronic mass media, internet-resources.

The essence of the service is selection and primary analysis of materials from republican, city and regional press, internet-recourses and electronic mass media in order to find mentioning of the company, sector news and etc. For processing and analyzing results of monitoring we use software especially designed for our agency.

Variants of rendering of the service:
-    one-time monitoring;
-    regular monitoring (daily, weekly, monthly);
-    compiling of analytical reports considering the media space.

PR-consultancy

Media image of an organization or a person starts to exist from the moment when it becomes the object of public attention. Each word and each movement of an organization or a person becomes those bricks, with the help of which the notion of image is created. Despite the seeming spontaneity of the process of public opinion formation, there are professional instruments in the arsenal of our PR-consultants that can transform it from spontaneous to controllable.

Our PR-consultancy services include:
-    study of communication channels with target audience;
-    situation analysis;
-    policy design considering cooperation with population;
-    concrete recommendations, considering regulation of communication and media image formation.

Internal PR

The main competitive advantage of any company is not only product, pricing policy or marketing strategy. Today it’s also personnel of a company - certainly on condition that people who work for a company are loyal to it. If personnel are not loyal to a company, hidden negative effects caused by this fact are comparable with damage from hostile actions of competitors. That’s why a head of a company who underestimates the importance of inner PR makes a huge mistake.

Our agency proposes methods and decisions that will allow you:
-    establish feedback with employees;
-    increase motivation among personnel;
-    form and strengthen “team spirit”;
-    form loyal attitude of personnel to a company.